Outdoor Food Hall Opens in Miami

While a 25,000 sq ft, multi-million dollar food hall recently opened after over a year in the making just blocks away, a similar concept had already activated a blighted lot and contributed to small business growth in the area for more than 8 months by embracing the 'lighter, quicker, cheaper' mantra.

As a new wave of food halls open across the country, in Miami an al fresco food hall concept has opened in the flourishing Wynwood neighborhood. Wynwood Yard is a unique outdoor event space and culinary incubator that on the surface looks similar to a food truck park, but upon closer inspection functions as more of a startup hub for South Florida food-related businesses.

Image Credit: Wynwood Yard

Image Credit: Wynwood Yard

Four food trucks rotate through the space every few months, each with a new-to-market concept that are positioned to rapidly scale up to multiple brick and mortar locations if the proof of concept catches on. During their time at Wynwood Yard, each business receives hands-on mentorship from a group of Harvard-trained consultants as well as the opportunity to pitch investor groups. Wynwood Yard founder Della Heiman, who also operates Dellas Test Kitchen on site, explained to Miami New Times “We’re building a collaborative ecosystem where entrepreneurs can rapidly test, iterate and incubate ideas on a daily basis. Startups will continuously hone their product based on real-time customer feedback, resulting in surprising new experiences for guests each time they visit the Wynwood Yard.”

Image Credit: Wynwood Yard

Image Credit: Wynwood Yard

Wynwood Yard also offers a full slate of programming to complement existing businesses on site including cooking classes, concerts, yoga sessions and a startup speaker series, just to name a few.

Next: What Do You Find at Wynwood Yard?